Who we are

“The Alby” (“we”, “us”, “our”) operates this website and is the data controller for the personal information collected through it. Our correspondence address is: Unit 2A, 17/F, Glenealy Tower, 1 Glenealy, Central, Hong Kong. Contact: email@thealby.com.

What we collect

Information you choose to share with us, for example when you:

send us an email or submit a form (name, email, message and any details you include);
opt in to updates or event invitations.

Information collected automatically when you use the site, such as:

device and browser type, pages viewed, time on page, and general location (country/city);
cookies or similar technologies used to keep the site working and to measure basic analytics.

How we use your information

to reply to enquiries and provide requested information;
to operate, secure, and improve the website and user experience;
to send updates or invitations you’ve opted in to (you can unsubscribe anytime);
to meet legal, regulatory, or security requirements.

Legal bases

We rely on one or more of the following: your consent (e.g., marketing emails), our legitimate interests in operating and improving the site (e.g., analytics and security), and compliance with legal obligations.

Cookies & analytics

We use necessary cookies for core functionality and may use performance/analytics cookies to understand site traffic and improve content. You can control cookies in your browser settings. If we use third-party analytics, those providers process data on our behalf and do not identify you personally to us.

Sharing your data

We don’t sell your personal data. We may share limited information with trusted service providers (for hosting, analytics, email delivery, or website platforms) under contracts that require them to protect your data and use it only for our instructions. We may also share information if required by law or to protect our rights, users, or the public.

International transfers

Our service providers may operate globally. Where personal data is transferred internationally, we take reasonable steps to ensure an appropriate level of protection in line with applicable law.

How long we keep it

We keep personal data only as long as needed for the purposes above, then delete or anonymise it. Typical examples: enquiry emails (up to 12–24 months), analytics data (per tool defaults), and subscription records (until you unsubscribe).

Your choices & rights

Access & correction (HK PDPO): You can request access to and correction of personal data we hold about you.
Marketing: You can opt out of marketing at any time via the link in our emails or by contacting us.
EEA/UK visitors: Where EU/UK data protection laws apply to you, you may also have rights to deletion, objection, restriction, and portability. We will honour such requests to the extent required by those laws.

To exercise any of these, email email@thealby.com. We may need to verify your identity before responding.

Security

We use reasonable technical and organisational measures to protect personal data. No method of transmission or storage is 100% secure, but we aim to keep risks proportionate and under review.

Third-party sites

Our site may link to external websites or services. Their privacy practices are their own; we encourage you to review their policies.

Changes to this policy

We may update this policy from time to time. We’ll post the latest version here and update the “Last updated” date above.

Contact

Questions or requests: email@thealby.com
Address: Unit 2A, 17/F, Glenealy Tower, 1 Glenealy, Central, Hong Kong