Investing in the future of living well.

A lifestyle-led operator platform at the intersection of hospitality, wellbeing, and real estate.

INSTITUTIONAL-GRADE · PURPOSE-BUILT · SCALABLE

The Opportunity

700 million
Adults aged 60+ in Asia today — more than the rest of the world combined.
< 1 %
Currently live in purpose-built communities across Asia.
Health risk
WHO identifies loneliness as a leading challenge to healthy ageing.

Asia’s ageing population is expanding faster than the ecosystems that support it. Lifestyle-led, connected, and purpose-built living remains scarce — while demand accelerates across markets.

Our Platform

The Alby operates at the intersection of hospitality, wellbeing, and residential real estate. Our platform integrates living, leisure, and lifestyle programs to drive recurring yield and resilient performance at the asset level — while building community value residents choose to stay for.

When people live well, assets perform well.

Structural Tailwinds

Demographic shift

Asia’s 60+ population is set to surge, powering the longevity economy.

Policy support

Ageing-in-place agendas lead; retirement visas address affluent overseas retirees; wellness incentives gather pace.

Cultural transition

Later life reframed as experience-rich living — creating a new premium consumer category.

These forces reinforce the fundamentals behind The Alby’s lifestyle-led model.

Founder & Partnerships

The Alby is led by Sebastian Seitel, whose career spans over two decades in creating environments that deliver memorable, lasting experiences.

Based in Hong Kong, Sebastian spent nearly a decade in a senior corporate role with Rosewood Hotel Group, shaping branded residences and hospitality projects across Asia and Europe.

Earlier in his career, he held senior operational roles with Hyatt properties across Greater China — grounding him in the realities of delivering world-class service and community-building on the ground.

Our team blends real estate, hospitality and social-impact expertise with the insight of world-class therapists. Together, we design communities that are financially sustainable, culturally relevant, and deeply human — enhancing quality of life for the 60+ demographic while setting a new benchmark for ageing well.

Reach out to discuss alignment and learn more about our first location.

Impact

Our model aligns profit and purpose: improving wellbeing, reducing isolation, and strengthening intergenerational connection while targeting attractive, risk-adjusted returns. Outcomes benchmark to SDGs on Good Health and Well-being, Sustainable Cities and Communities, Reduced Inequalities, and Life on Land.

The Alby is a next-generation residential operator platform focused on ageing well, community belonging and design-forward living. We address Asia’s demographic tailwinds, the rising loneliness epidemic, and the shift from care-dependent senior living to lifestyle-driven, wellness-led models. Our blended capital stack approach aligns impact investors, family offices, and private equity partners seeking scalable, defensible returns across Thailand, Hong Kong, and the broader Asia region. The Alby offers strong, repeatable unit economics, a hospitality-based OpCo model, and long-term value creation for institutional-grade investors.
A wooden sideboard with three drawers and decorative handles in a room with natural light, a potted plant in a glass bowl, a modern white lamp, and a decorative ceramic object. A window with a view of a building and trees is visible in the background
Sunlit hallway with terracotta-colored walls, large potted plants, antique wooden furniture, hanging pendant lights, a pink rug, and arched windows with outdoor view.
An elegant indoor patio with arches, large windows, plants, a grand piano, and seating with chairs and a coffee table illuminated by sunlight.
Decorative staircase with patterned tiles, a potted plant, and warm lighting creating shadows on the wall.